Question4

Please read the following instructions:

Please answer in the form of report for these twotheoreticalquestions. Your Report should have the proper structure: Introduction, Main Body and Conclusion. . There is no right or wrong answer for these two theoretical questions.The academic reference is required for both questions.

Pleaseanswer the following questions:

a) Many academic scholars believed that'The balanced scorecard (BSC) is the best strategic planning and management systembecause it takes non-financialmeasuresinto consideration.'

Required:

Critically discuss the above statementwith reference to academic literature.In your discussion, youshouldalso refer toKaplan and Norton BSC model (1992)below.

Financial To succeed Objectives Initiatives Measures Targets financial, how should we appear to our financial stakeholders? Customer Internal Processes To satisfy our Objectives Initiatives Who are our Measures Vision Objectives Initiatives financial Measures Targets Targets customers and and stakeholders what do they and customers, expect or Strategy at what demand? processes must we excel? Learning & Growth Objectives Initiatives How can be the Measures Targets ability to green change and improvement sustained