Questionnaire Topics

While the topics explored may vary considerably, Figure 3 (next page) shows the e-mail questionnaire used with this group. Important areas explored included application of skills, impact analysis, barriers to application, and enablers. A similar questionnaire which explored the role of the manager in the coaching process, was sent to the next level managers without the questions on the impact data.

To improve the response rates, a variety of techniques were explored and Figure 4 shows the twelve techniques that were used by the group to obtain a response rate of 81%. One of the most important techniques was to review the questionnaire with participants question by question at the end of the four-day workshop, clarifying the issues, creating expectations, and gaining commitment to provide data. Third party collection was achieved by using automated external data collection. Essentially, the data is sent by email to the data collectors server.

Strategy for Increasing Response Rates

• Provide advance communication about the questionnaire.
• Clearly communicate the reason for the questionnaire.
• Indicate who will see the results of the questionnaire.
• Show how the data will be integrated with other data.
• Communicate the time limit for submitting responses.
• Review the questionnaire at the end of the formal session.
• Allow for responses to be anonymous or at least confidential.
• Provide two follow-up reminders, using a different medium.
• Have the introduction letter signed by a top executive.
• Enclose a giveaway item with the questionnaire (pen, money, etc.).
• Send a summary of results to target audience.
• Have a third party collect and analyze data.

Figure 4- Techniques to Increase Return Rates

Questions for discussion:

1. What is the recommended method for isolating the effects of the program?
2. How can the data be converted to monetary value?
3. What period of time should be used for the monetary benefits? Three months? Six months? One year? Two years?

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