QUESTIONS $1-8$Use the case study below on Airline industry in attempting

different sets of questions below

sales channel. Sales in a

changes and inconsistencies $\text{'}$s online channel were suffering from rapid price

understanding different fare during the booking process. Customers had difficulty

and could not respond quick rules and families. Fare rules could only be set globally

upselling opportunities for SAly to specific market circumstances. This was limiting

In October $2014,$ SAA implemented$\_$Amadeus e$-$Retail, the world's most widely$-$used

airline internet booking engine. This new, customer friendly, easy to use online

interface was complemented with Amadeus Flex Pricer, a low fare search solution,

enabling SAA to easily offer the most suitable range of fares over multiple departure

dates, meaning a more personalised and relevant choice for customers. To further

improve their offer, SAA implemented Amadeus Ancillary services through e$-$Retail

inQ$12015.$

SAA is theleading airline, in Africa, in partnership with SA Express, SA Airlink and its

low $-$cost carrier, Mango, and is a member of Star Alliance. SAA has been the winner

of the Best Airline in Africa Awards in the regional category for thirteen consecutive

years and the winner of the best Airline staff in Africa for four years. Mango and SAA

hold number one and number two successive spots as South Africa's most punctual

airline.

Source: Benjamin Schubert, South African Airways, A star alliance member.

Briefly provide a suitable research topic and explain reasons for

choosing the topic regarding the information provided in the case using your

horing of costomer difficulties in the post.

Briefly formulate your own FOUR research questions that emanate from

your research topic.

Briefly explain the difference between independent variables, mediating or

intervening variables and dependent variables.

Briefly provide THREE reasons to determine if the research study is

researchable.

Briefly explain the term the conceptual framework, its meaning and how

it is used in the research study.

Is your study a qualitative research, quantitative or a mixed methods

study? Provide THREE reasons for your answer.

Explain the type of sampling that is suitable for your own study and

substantiate TWO reasons for its suitability.

Explain the following terms as related to your research study with practical

examples from the case:

$($a$)$ Survey

$(1)$

$($b$)$ Participant $(1)$

$($c$)$ Population $(1)$

$($d$)$ Hypothesis $(1)$

$($e$)$ Respondent $(1)$

$(51)=(5)$