QUESTIONS 1. Define and explain (75 words and 5 points each; 20 points) a) Corporate communication b) Stakeholder engagement c) Integrated communication d) Media relations 2. Compare and describe the main differences (75 words and 5 points each; 20 points) a) Corporate image and Corporate reputation b) Traditional media environment and New media environment c) Input-output model of strategic management and Stakeholder model of strategic management d) Issue and Crisis 3. The new media landscape is changing the production and dissemination of corporate content, including news coverage on corporate organizations. What are the main challenges in this respect for organizations and what can communication practitioners do in response? (200 words and 15 points) 4. Read the Case Example 9.1 (Using Employee Communication to Empower Employees) given in Chapter 9. Reflect on the value of employee input into the formulation of a corporate vision and strategy. When do you think this is most valuable and when would you consider it potentially less instrumental? (150 words and 10 points) 5. List the main approaches to Corporate Social Responsibility (CSR). Choose your favorite one and explain why it is so (200 words and 15 points)