Question: Questions 1 . Evaluate produc ] innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in

Questions

1 .

Evaluate produc

]

innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in the wet

-

shaving market come to an end? Explain

. 2 .

What do you make of the razor wars, first between Gillette and Schick, and now with Dollar Shave Club and Harry's? Does Gillette face a serious threat from competitive inroads? Explain

. 3 .

What actions would you recommend over the next five years that could help Gillette maintain its worldwide dominance in the shaving market? What specific marketing program decisions would you recommend?

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