Case $15-$ Gillette: Why Innovation May Not Be Enough

Write an introduction and answer all the questions in paragraph form and write a conclusion.

$1.$ Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in the wet$-$shaving market come to an end? Explain.

$2.$ What do you make of the razor wars, first between Gillette and Schick, and now with online competitors? Does Gillette face a serious threat from competitive inroads? Explain.

$3.$ What actions would you recommend over the next $5$ years that could help Gillette maintain its worldwide dominance in the shaving market? What specific marketing program decisions would you recommend? Should Gillette be worried about its pricing strategy? Explain.