QUESTIONS 1.What elements constitute an effective strategy, and how do you measure its outcome? 2. Over what time horizon does strategy play itself out? How does management measure progress toward the accomplishment of outcomes over long periods of time? 3. What is the value of a vision and a mission in achieving coordination across the company? 4. How do you define your industry? Who is your competition? How do changes in competition and evolving technologies affect strategy? 5. Is every industry equally attractive to expand into? 6. When does it make sense for a company to acquire another company? 7. Why should a company move internationally? To what country? Should it acquire a local company, do a joint venture, or start up from scratch there? 8. What are your options when another company assails your business by coming directly after your customers? 9. Should companies engage in socially-desirable behavior that reduces financial performance and possibly shareholder returns? 10. Who should be involved in setting strategic direction and making key strategic decisions?