Questions

$(25$ points$)$ In a hypothetical scenario, consider that you are the manager of a mid$-$sized online retail store with about $50$ workers and four managers, including you.

Please define what a mission statement is in general. Next, write a Mission Statement up to six sentences long for your company.

Please indicate two strategic goals and justify why these strategic goals are necessary for your company.

Please indicate three tactical goals and explain how they relate to your strategic goals.

Please give examples of three day$-$to$-$day operational goals and explain why they apply to your specific company.

$(25$ points$)$ For this question, please use the same company you chose in the previous question. Please answer each of the following questions $($up to four sentences each$)$

Who are your target customers, and why are they targeted?

What are your competitive advantages and how did you reach them?

What kind of value do you create, and why do you think you can create value at this scale?

How can synergy be achieved in your business within your company?