Question: Questions 7 - 7 Assess Gillette's plan for using a texting model to compete with Dollar Shave Club's subscription model. How was Gillette's move an
Questions
Assess Gillette's plan for using a texting model to compete with Dollar Shave Club's
subscription model. How was Gillette's move an effective strategic plan?
Would you characterize Gillette's new texting model with Gillette on Demand a standing
plan or a singleuse plan? Why?
If Dollar Shave Club also introduces a texting model, how should Gillette revise its plans?
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