QUESTIONS: a. What is Etsy's core strategy, or how the firm intends to compete in the marketplace? b. What evidence can you provide to demonstrate that Etsy's founders, Rob Kalin, Chris Maguird, Jared Tarbell, and Haim Schoppik, developed a disruptive business model as the foundation for launching their firm? c. In thinking about the firm's basis of differentiation as part of its business model, what does differentiate Etsy from its competitors? d. What are Etsy's three core competencies and how do these help the firm in its efforts to be successful