Questions

Consider the following two$-$dimensional matrix with weights on the $y-$axis and ratings on the $x-$axis, as given in Figure $3-5.$ What are example opportunities and threats that could possibly characterize Sam's Club in China in the four corners of the matrix? Develop a hypothetical opportunity and threat for Sams's that could be positioned in each of the four corners of the matrix. Give a supporting rationale for each factor. Which corner of the matrix do you think characterizes factors most commonly in an EFE Matrix? Why? Which corner of the matrix do you think characterizes factors least commonly in an EFE Matrix? Why? What could you say about the middle of the matrix in terms of factors commonly included in an EFE Matrix?

$\backslash$table$[[$High$,,$Low$],[\backslash$table$[[$Opportunity $1],[$Threat $1]],,\backslash$table$[[$Opportunity $2],[$Threat $2]]],[,$Middle,$],[\backslash$table$[[$Opportunity $3],[$Threat $3]],,]]$

FIGURE $3-5$

A Weights$-$by$-$Ratings Matrix to Exemplify EFE Matrix Logic