Questions for Bas Pros Case Report. Please help

1. written within 3 page limit

2. Introduction

Single paragraph summarizing the main issues leading up to the problem statement. Capturing the salient points.

3. Problem statement

Single sentence, accurately and succinctly capturing the major problem to be resolved (not the symptoms).

4. Internal and External Data analysis on case

Comprehensive, rational analysis of case data, applying concepts and theories from the course.

5. Recommended solution for case

Recommended solution effectively resolves issues, is justified by rational analysis and/or research, and decision criteria.

6. Implementation plan for recommended solution and solving the problem.

Credible, step-by-step action plan with rationale, highlighting any risk factors or implementation issues.

7. Control/ evaluation plan for implementing process.

Effective system to measure and control progress toward implementation goals with reasonable time frame, frequency, and feedback loops.

8. Conclusion

Clear, succinct explanation of how recommended solution best resolves the problem.

Please give me any url links you used for the questions. Thank you.

Analyze company case and answer all the questions.

Company Case

Bass Pro Shops: Creating Natures Theme Park for People Who Hate to Shop

Outdoor-products megaretailer Bass Pro Shops has seemingly been breaking the rules of retail for more than 40 years, basking in the spoils as a result. With more than 90 retail stores throughout the United States and Canada, the privately held Springfield, Missouribased company reeled in $4.3 billion in revenues last yearnearly $50 million per storemaking it the nations number-one outdoor-products retailer. Going against common retail wisdom, Bass Pro Shops stores are enormous and are packed to the rafters with overhead. Even more daring, the chain has achieved retail success by targeting customers who hate to shop. The typical Bass Pro Shops customer is a reclusive male outdoorsman who yearns for the great outdoors but detests jostling crowds and shopping.

Over the past few decades, Bass Pro Shops has evolved from a popular mail-order catalog business into one of the nations hottest store retailers. Despite Bass Pro Shops often-remote locations, customers flock to its superstores to buy hunting, fishing, and outdoor gear. Nearly 200 million people visited a Bass Pro Shops store last yearalmost double the number that attended games put on by the NFL, NBA, and MLB combined. In a true display of destination retail, customers drive an average of more than 50 miles to get to a Bass Pro Shops store (some drive hundreds of miles) and stay an average of 2 hours. Schools, churches, and senior centers even send people in by the busload.

Filling a Gap in the Market So what explains Bass Pro Shopss climb to the top? Bass Pro Shopss ability to reel in hordes of otherwise reluctant shoppers to its stores is part of a double-hook strategy that dates back to the companys beginning. First, each store guarantees a product assortment as wide as the Mississippi River and as deep as the Mariana Trench. In 1971, Johnny Morrisa tournament fisherman and avid outdoorsmanwas frustrated by the lack of decent fishing tackle in sporting goods stores. With the ink on his college diploma barely dry, he rented a U-Haul trailer and headed out on a cross-country road trip, filling the trailer with the latest and greatest in premium fishing tackle. Returning to Springfield, he set up shop in his fathers liquor store near Table Rock Lake. With that, Bass Pro Shops was born.

That first Bass Pro Shops store quickly outgrew his dads liquor store, and within a few years, Morriss vision for what he wanted Bass Pro Shops to become began to take shape. At the time, the sporting goods retail sector was fragmented with lots of independent retail shops catering to different outdoor activities. To meet the needs of customers across the country, Bass Pro Shops printed its first catalog in 1974. The companys catalog business has been a mainstay ever since.

At the same time, the company moved to fill a gap in brick-and-mortar retail. With no national chain that could serve the outdoor-loving masses, Bass Pro Shops quickly moved beyond fishing, adding hunting, camping, outdoor cooking gear, outdoor footwear and apparel, and nature-themed gifts. During this expansion, Bass Pro Shops not only carried the leading national brands, it also developed a portfolio of store brands, including its first brand, Bass Trackerthe first and still-market-leading dedicated bass boat. By manufacturing and selling direct, Bass Pro Shops could not only pass on huge savings to customers, it could compete on price with just about any company.

As Bass Pro Shops grew rapidly throughout the 1970s, the second hook of its strategy solidified with the opening of the first Outdoor World showroom adjacent to its headquarters. From that day on, Bass Pro Shops became more than a chain of stores that sells lots of cool outdoors stuffit became a place that provided engaging customer experiences for all who visited. Bass Pro Shops has now created what amounts to a natural history theme park for outdoor enthusiaststhe Walt Disney World of sporting goods.

Natures Theme Park Take the store in Memphis, Tennessee, for exampleBass Pro Shops at the Pyramid. Former home of the Memphis Grizzlies, the 535,000-square-foot, 32-story glass-and-steel Pyramid now houses the largest Bass Pro Shops store. The store is dominated by various representations of wildlife, from the deer, duck, turkey, bear, bobcat, and wolf tracks imprinted in the concrete floors to the hand-painted murals from renowned artists depicting nature scenes reflecting local geography.

But the Pyramid brings wildlife to life in three dimensions. Each store features lifelike, museum-quality taxidermy animals in action poseseverything from prairie dogs, deer, elk, and caribou to brown bears, polar bears, musk oxen, and mountain goatsset in natural dioramas that make customers feel as though theyre on location in striking outdoor landscapes. And although the animals are stuffed, the Pyramid store boasts 600,000 gallons of water features stocked with live fish and other wildlife. Features include the cypress swamp with an 84,000-gallon alligator habitat (live feedings every Saturday) surrounded by 100-foot-tall trees and the Live Duck Aviary with a four-pond multi-habitat home to five species of ducks.

The carefully orchestrated wildlife displays set the structure for what amounts to one of the most dynamic and captivating retail adventures in the world. Visitors can ride the nations tallest freestanding glass elevator to the Lookout, a breathtaking glass-floored cantilevered observation deck at the top of the Pyramid. From there, they can survey the view outside the store as well as inside. And there is plenty to see inside, including the arcade shooting gallery, archery and pistol ranges, Beretta Fine Gun Center, interactive Ducks Unlimited Waterfowling Heritage Center, and the 103-room Big Cypress Lodge.

Because visitors to Bass Pro Shops at the Pyramid often make a day of it, the store has two full-service restaurants on site, including Uncle Bucks Fishbowl & Grill, one of six company-owned restaurant chains. Uncle Bucks offers a nautical-themed dining experience with a saltwater aquarium that weaves in and around the restaurant, offering diners full views of exotic and tropical fish. And before or after the meal, diners can work up an appetite or work off calories in the Fishbowls 13-lane ocean-themed bowling alley where the balls are returned through a sharks gaping jaws.

Half the SizeAll the Fun Bass Pro Shops at the Pyramid is larger and more fantastic than any of the chains other stores. But each Outdoor World store is designed to shower shoppers with the same captivating experience. Most stores are just under 200,000 square feetabout the size of the average Walmart Supercenterwith only one restaurant and no hotel. But the rest of the Bass Pro Shops formula plays out in magnificent splendor across its many North American outlets. One mother sums up the Bass Pro Shops experience this way:

We recently had a visiting family group that included two 5-year-olds. They thoroughly enjoyed our trip to Bass Pro Shops! Its half retail store and half wildlife museum. There was plenty to see for any outdoor sports enthusiast. The kids loved seeing real fish and ducks, as well as plenty of inanimate displays. There were boats they could sit on and trees they could hide in. The store includes a restaurant. They offer plenty of merchandise for every budget, but you dont really have to spend money to enjoy the visit. Highly recommended!

With its retail design that builds theater and entertainment into every store, Bass Pro Shops is not only a haven for the reluctant male outdoorsman, its enjoyable for everyone else. First off, I am not an outdoor person so Bass Pro isnt a shop for me, says a recent store visitor. That being said, I loved this store. I felt like I was in a museum and aquarium.

Bass Pro Shops provides even more reasons to visit, with various special events such as Family Summer Camp, Professional Bull Riders Event, Fall Hunting Classic, and Halloween Bass Pro Style. Each event is filled with demonstrations and activities, including fishing and hunting seminars featuring national and local experts. But no other Bass Pro Shops event compares to Santas Wonderland, a six-week extravaganza that transforms each Bass Pro Shops outlet into a veritable Christmas village featuring rustic cabins, moving model trains, animated Christmas characters, interactive talking caribou, and live elves set among snow-covered hills and illuminated Christmas trees. Kids can hang out in the play zone and get their hands on old-time model trains, RC trucks, slot cars, and both laser and foam-dart guns. Families can spend time at various activity tables and make decorations and crafts to take home. They can also enjoy one of various seasonal goodies. And, of course, Santas Wonderland wouldnt be complete without a visit from the jolly old elf himself, the events main feature that includes a free studio-quality photo.

As amazing as Bass Pro Shopss retail design is, the company is not alone in its approach to marketing the great outdoors. Nebraska-based Cabelas started its own operations just before Bass Pro Shops. Cabelas has almost as many stores and pulls in nearly as much revenue. The Cabelas retail experience is nearly identical to that of Bass Pro Shops, down to the aquariums, animal-filled dioramas, and shooting galleries.

However, the two chains have at least one major difference: Whereas Bass Pro Shops is thriving, Cabelas long and successful run has been dogged in recent years by declining sales and losses. Falling victim to the intense competition from online vendors, Cabelas was recently ranked by Forbes as the nations second-most troubled retail chain, trailing only the now-defunct Radio Shack. As Cabelas has explored options to escape bankruptcy, the most prominent option at this point appears to be selling the companyto Bass Pro Shops. Thats right. The number-two outdoor retailer is currently entertaining an offer from number one. And if it goes through, Bass Pro Shops would not only double in size (the two chains rarely have stores in the same market), it would gain economy-of-scale advantages including cost savings and greater leverage with manufacturers.

But even if the acquisition of Cabelas doesnt pan out, Bass Pro Shops will keep doing what it has been doing for decadeswowing customers with the unsurpassed retail experience of its nature theme parks. People spend time there when they go, Morris says of Bass Pro Shops stores. They cant wait to see whats around the next aisle. Its an experience. Its about creating memories. Its about being with friends and family. Its about having fun.