Question: Questions for Discussion 1 4 - 1 5 What steps did Nestl undertake to design KitKat's IMC and promotion program? 1 4 - 1 6

Questions for Discussion
14-15 What steps did Nestl undertake to design KitKat's IMC and promotion program?
14-16 Should all companies have a digital acceleration team? What benefits did Nestl get from having one?
14-17 How is the budget for IMC set at Nestl? What factors might possibly influence it?
14-18 What IMC tool has Nestl mainly used to promote KitKat and increase sales?
14.19. Explain the benefits of IMC efforts based on examples given in this case.
Questions for Discussion 14-15 What steps did Nestl undertake to design

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