Question: Questions for Discussion 1. Based on concepts discussed in this chapter, describe the factors that contribute to Plizer's new product success. 2. How does Plizer's

Questions for Discussion 1. Based on concepts discussed in this chapter, describe the factors that contribute to Plizer's new product success. 2. How does Plizer's new product process differ from a processes companies in other industries might follow? 3. Is Pfizer's product development process customer centered? Why or why not? 4. Considering the product the cycle, what challenges does Pfizer face in managing its portfolio of phamaceutical products

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