Question: 1. Based on concepts discussed in this chapter, describe the factors that have contributed to 3M's new product success. 2. Is 3M's product development process
2. Is 3M's product development process customer centered? Why or why not?
3. Considering the product life cycle, what challenges does 3Mface in managing its product portfolio?
4. Are there limits to how big 3M's product portfolio can grow? Explain.
5. Is it possible for 3M to maintain steady growth and profitability and raise that growth to much higher levels?
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1 3Ms new product success is largely due to the fact that the company has a system in place and that system is part of the corporate culture So far as ... View full answer
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