1. Based on concepts discussed in this chapter, describe the factors that have contributed to 3M's new...

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1. Based on concepts discussed in this chapter, describe the factors that have contributed to 3M's new product success.
2. Is 3M's product development process customer centered? Why or why not?
3. Considering the product life cycle, what challenges does 3Mface in managing its product portfolio?
4. Are there limits to how big 3M's product portfolio can grow? Explain.
5. Is it possible for 3M to maintain steady growth and profitability and raise that growth to much higher levels?
Portfolio
A portfolio is a grouping of financial assets such as stocks, bonds, commodities, currencies and cash equivalents, as well as their fund counterparts, including mutual, exchange-traded and closed funds. A portfolio can also consist of non-publicly...
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Related Book For  answer-question

Principles of Marketing

ISBN: 978-0133795028

16th edition

Authors: Philip Kotler, Gary Armstrong

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