Question: Questions for Discussion 7 - 1 6 Consider the variables commonly used to segment markets. Which of these best represents how the makers of 5

Questions for Discussion
7-16 Consider the variables commonly used to segment markets. Which of these best represents how the makers of 5-Hour Energy segmented the market?
7-17 Which market targeting strategy is 5-Hour Energy following? Justify your answer.
7-18 Write a positioning statement for 5-Hour Energy.
7-19 What potential challenges does 5-Hour Energy faces in the future?

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