$.$ Questions

In this module$$s case study info pack, you are asked by the landlord$$s representative to devise a marketing strategy for the two vacant units at Fairgrove Arch. Based on the discussion of marketing in the notes, the information provided in the case study info pack, and the small group discussions, answer the following questions.

Question $1$

Considering the vacant residential unit and the vacant commercial unit at Fairgrove Arch, which potential target markets have you identified for each unit? Explain and provide your reasoning for which segment of the market you think should ultimately be targeted for each vacant unit.