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Olivia noticed that her neighbourhood had a large number of children who attended school until midafternoon and then came home to an empty house while their parents were still at work. She canvassed the neighbourhood and asked parents if they
would be willing to rent facilities at a nearby park so that their children could participate in safe but stimulating activities under the care of young adult volunteers. There was an overwhelmingly positive response and Olivia started the Kids' Klub in her neighbourhood. Which era is Olivia demonstrating?
a production era
b sales era
c societal marketing era
d customer era
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