Question: Questions: Read the Beauty Fix: Behind LOreals Makeover article in the Wall Street Journal. Please answer the following questions: 1. Which target marketing approach did

Questions:

Read the Beauty Fix: Behind LOreals Makeover article in the Wall Street Journal. Please answer the following questions: 1. Which target marketing approach did LOreal use when it entered India in 1991? 2. Why was LOreal Ultra Doux an absolute flop? 3. What snag did LOreal Excellence encounter when trying to get stocked in stores? How did they overcome this? 4. What environmental factor inspired LOreal to change the consumer segment it would target? Describe this new target market. 5. Was there a response from LOreals competition? 6. What are your recommendations for LOreal in the future?

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