Questions to answer: Please read the case study and the supplemental readings about the BCG matrix and answer the following questions. Each question is worth 5 marks, as is the overall professionalism of your presentation. You are expected to do additional research on your own. 1. Prior to the pandemic, where did each of MLB's revenue streams fall on the BCG matrix, and why do you think that? How did this change in 2020 when everything was locked down? 2. If MLB were forced to cancel in-person games again in the future, where should they focus among the four revenue streams to compensate? 3. How could MLB expand or leverage partnerships with sponsors in the event of another lock-down? 4. MLB teams learned to innovate during the pandemic. Which of these innovations should continue in the long term, even when there are no restrictions on in-person games. Describe how these would build revenue or relationships with fans. What to submit: Please submit your answers as a PowerPoint presentation using point form to outline your ideas. You should have one or two slides per question. Do not submit PDFs, Canva, Keynote or other formats. You will lose marks if I have to ask you to resubmit. Citations and references: You are expected to provide a citation (i.e. next to the information) AND a reference (i.e. in a slide at the end) for: - Data - Research - Opinions - Images - Videos - Our textbook - Our supplementary readings You DO NOT need to cite or reference the following: - Information taken from class slides from this semester of MKTG 717 Pro Tip: If in doubt, cite and reference it. You will never lose marks for an unnecessary citation, but you risk academic misconduct if you fail to cite something. Late submissions: Unless you have pre-arranged an extension, you will lose 15% per day after the due date and no submission will be accepted after 3 days from the due date. Plagiarism \& Cheatine: Please review the plagiarism and cheating policy before you start this assignment. Any breach. of academic honesty will result in a grade of zero on this assignment and a report to the department chair