Questions to be answered: 1. Considering the differences between Generation Z, millennials, and other employee generations, such as baby boomers, how will implementing and controlling marketing activities be affected? Discuss. 2. What type of marketing implementation is best suited to the needs and preferences of the various generations? Explain. 3. As more generations are represented in the workforce, how will the elements of internal marketing strategy have to change to ensure successful marketing implementation? 4. If you were personally responsible for implementing a particular marketing strategy, which implementation approach would you be most comfortable using, given your personality and personal preferences? Why? 5. Would your chosen approach be universally applicable to any given situation? If not, what would cause you to change or adapt your approach? Remember, adapting your basic approach means stepping out of your personal comfort zone to match the situation at hand. Don't forget to take it further... what is the answer to the "WHY?" behind each topic that a marketing professional must consider? Share your answers with your classmates in your initial post before discussing this article with at least two of your classmates this week for credit on this assignment. Make sure you reference the information from your research in your initial post so we will all understand your perspective on the topic. Search entries or author Unread