Question: Questions What advantages does a subscription pricing model offer a business? Notice that several of Bark & Co . ' s ideas for new businesses

Questions

What advantages does a subscription pricing model offer a business?

Notice that several of Bark & Co

.'

s ideas for new businesses have failed. Is this unusual? Why is it important for businesses to continue to innovate, even when their founders know that many of the innovations will fail? What steps can Meeker, Werdelin, and Strife take to encourage creativity in their company?

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