Quick Service Restaurant Deploys Infiniti's Marketing Strategy Solution

Citation metadata

Date: Mar. $8,2018$

From: Food & Beverage Close$-$Up

Publisher: Close$-$Up Media, Inc.

Document Type: Brief article

Length: $254$ words

Lexile Measure:

$1460$L

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Infiniti Research has released its new marketing strategy study on the quick service restaurant.

According to a release, a player in the quick service restaurant space wanted to accomplish long$-$term success; the client wanted to build a strong relationship through a strategy of relationship marketing approaches.

According to the marketing strategy professionals at Infiniti, "Marketing strategy helps organizations to focus on customer retention to surge the visibility of the brand."

At present, the quick service restaurant industry's growth has been stimulated by globalization and the general rise in the income of the global population. The rapid economic growth has also empowered the creation of a new market for the quick service restaurant industry, due to the augmented demand for and consumption of quick serving, convenient, and ready$-$made meals.

Factors like changing customer preferences, extreme competition, and increasing demand for quality pose challenges to firms operating in the quick service restaurants sector.

The solution presented by Infiniti helped the client to develop long$-$term relationships with their customers while developing ways to expand loyalty and trust with both the current customers and prospects.

This marketing strategy solution provided benefits that helped the client to:

$-$Improve customer loyalty through targeted ad campaigns

$-$Identify promotional strategies to enhance their profitability

$-$To read more, request a free proposal

This marketing strategy solution provided predictive insights on:

$-$Dividing their end$-$consumers into navigable segments

$-$Developing effective campaigns based on the customer's preferences

$-$To read more, request a free proposal

Read the news article here $[$http:$//$bi$.$galegroup.com$/$essentials$/$article$/$GALE$\%7$CA$530231335/01229$d$3$ad$6$a$8072$edf$15$a$5$f$2$feb$07850?$u$=$tihsho$\_$b&id$=$mindtap$]$ and answer the following questions.

Given the concept of relationship marketing, the quick service restaurant views one customer food order as $\_\_\_\_\_\_\_\_\_\_\_\_\_?$

a$.$ A successful and completed business.

b$.$ The start of service failure.

c$.$ The end of a final transaction.

d$.$ The start of a customer relationship