Companies like J. Crew (http://www. jcrew. com) and banana republic (http://www. bananarepublic. com) are targeting many of the same consumers as Abercrombie & Fitch. Visit their websites and discuss how their marketing strategies are different from those of A&F. Would you suggest any changes in these strategies that would allow these two companies to better position themselves in the minds of consumers?

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ANS WER There are a few key ways in which the marketing strategies of J Crew and Banana Republic dif... View the full answer