quota research

Question $18(1$ point$)$

Among the vendors of neuromarketing services are NeuroFocus, a company working

with Hyundai, Google, and Walt Disney Co$.$; EmSense, which counts Microsoft

among its customers; and Sands Research, which works with Chevron. These

research companies measure microscopic changes in skin moisture, heart rate, and

brain waves to see how consumers react to package designs and ads. Companies like

Hyundai and Microsoft are interested in these research techniques because

neuromarketing

does not assist in purchase motivations

is not as effective as telemarketing

is an attempt to understand responses to promotion and purchase motivations

is less effective than using secondary research