Quoting from your Strategic Analysis Project Guidelines:

Part 1

IdentifyDELTA's current mission and analyze DELTA's strategy

In less than one page, identifyDELTA's mission. Consider all of the parts ofDELTAwhen you reflect on the vision and mission statement. Don't just copy the vision and mission statements,rather,paraphrase them and discuss whether or notDELTAis actually following the statements. If they don't have one, describe what you think it is based onother statements the company makes about themselves.

With the remaining space in this section, identifyDELTA's current operations specific to their strategy. This section should provide a sound understanding of whatDELTAdoes. After reading this sectiontheboard of directors ofDELTAshould feel confident that you understand where they operate, how they differentiate themselves, and how they make money. Your analysis of howDELTAmakesmoney should be as insightful as possible. The best analysis will considerDELTA's net income over a historical time period, not just a snapshot of one revenue period. Further, the analysis will considerthe environmental dynamics thatDELTAhas operated in during the history of the company. This insight will be helpful when you evaluate your recommendations for the board.

Part 2

SWOT

Perform a SWOT analysis forDELTA. Strengths and weaknesses are internal factors forDELTA. Intuitively you should be looking at things that are attributes of the organization. You should be using tools such as the value chain to know where to look for strengths and weaknesses and then applying criteria from models such as the VRIO (RBV) frame work to determine whether they are candidates for a strategic competitive advantage.

Opportunities and threats refer to the external environment, intuitively; information provided in this section should be related to the analysis ofDELTAin consideration of Porter's Five Forces model. Afterpreparing this section you should understand the strengths, weaknesses, opportunities, and threats associated withDELTA's current operations/strategies. Several strengths, weaknesses, opportunities,and threats should be identified and should be listed in the order you feel is most critical. It is therefore essential that you use the analysis tools we've discussed in class: VRIO (RBV), value chain, Porter's five forces, PESTEL, and any other key success factors if applicable to complete SWOT analysis.