Question: Quution 2 Advanced Micros, a retailerin computer equipment, accessories and gadgets was established about 5 years ago. Since its inception, the organization has now 3




Quution 2 Advanced Micros, a retailerin computer equipment, accessories and gadgets was established about 5 years ago. Since its inception, the organization has now 3 faith; large sills outlets in the north, east and west of Singapore; The owners 0! Advanced Micros have plans to expand the organization's presence in other parts of Singapore, notably in larger malls with heavier human tra'lc. \"rev recenv recruited you as their Marketing Manner to help improve sales of Advanced Micros. You reckon that a irend analysis of Sales and the number of customers patronising Advanced Micros' retail ou'e'is is one of your priority tasks and have requested your sal executive Chris to retrieve data on the total number of customers patronizing Advanced Micros' shops over'ihe last fouryears. Chris presented to you re following data arranged in chronological order: Table l: Total number ofCIxstomers forJanloJun, Year I to Year4 Table 2: Total qudJerofcmsmmers for In] to Dec, Your 1 lo Year4 {3] Identify the appropriate forecasting method to analyse die above monthly data on the total number of customers patronizing the retail ou'liets of Advanced Micros. Provide justications for the method of analysis chosen. {10 marks} {1:} Discuss three {3} limitations that could cause forecasting immacia in your analysis. [6 marks
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