Go to the Cornell Law Schools Trademark Law Web site at (http://www.law.cornell.edu/topics/trademark.html) and read the Lanham Act

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Go to the Cornell Law School’s Trademark Law Web site at (http://www.law.cornell.edu/topics/trademark.html) and read the Lanham Act that describes United States trademark law and review recent Supreme Court decisions regarding this phase of intellectual property rights. Find an interesting article, download it, and describe the issue to the class. Try to find an issue that is related to the international area.

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Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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