Go to the Cornell Law Schools Trademark Law Web site at (http://www.law.cornell.edu/topics/trademark.html) and read the Lanham Act
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Go to the Cornell Law School’s Trademark Law Web site at (http://www.law.cornell.edu/topics/trademark.html) and read the Lanham Act that describes United States trademark law and review recent Supreme Court decisions regarding this phase of intellectual property rights. Find an interesting article, download it, and describe the issue to the class. Try to find an issue that is related to the international area.
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Related Book For
Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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