Question: ? _ _ r e q u i r e s e s t a b l i s h i n g m o

?__requiresestablishingmorecompellingpoints-of-differencethanchangeintargetmarkets.Itmayalsohelptoestablishapointofparityonsomekeyimagedimension.
Question16options:
a)
Reinforcingbrandimage
b)
Brandrepositioning
c)
Brandresonance
d)
Retainingvulnerablecustomers

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