Question: Rachel is considering a day care facility for her five-week-old daughter Phoebe. She has been visiting day care centers for the past two weeks and
Rachel is considering a day care facility for her five-week-old daughter Phoebe. She has been visiting day care centers for the past two weeks and has interviewed caregivers at eight different centers. She has also sought and received inputs from family and friends. It is extremely important to Rachel that Phoebe be stimulated intellectually and fed according to schedule. After considering all eight centers, Fiona chose PerfectCare. While she is quite pleased with her choice, she continues to wonder if she made the correct decision. What sort of post-purchase behaviour does Fiona experiencing? What could be likely post purchase behaviour from Fiona?
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