Question: Radisson Red would like to determine which bundle offer must it provide to increase market share and customer loyalty. Through separate research carried out

Radisson Red would like to determine which bundle offer must it provide to increase market share and customer loyalty. Through separate research carried out

Radisson Red would like to determine which bundle offer must it provide to increase market share and customer loyalty. Through separate research carried out the service provider believes that free nights, room prices, and breakfast packages help determine customer choice. And you have the choice of free nights or 1 night, US$600 without breakfast or US$720 per night, and lastly with and without breakfast option. Prepare a choice illustration that all variables into account in the table below. The first choice is done for you. Develop options for 4 other choices. (4 marks) Product 1 2 3 4 5 Free nights 0 Room Price (US$) 720 Breakfast No breakfast Assess specific areas that should be considered by the client take in developing the product offers. (6 marks)

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