Recommend and justify appropriate analysis technique (cluster, correlation, factor, conjoint, regression, sentiment analysis, cross-tabulations) that can...

 

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Recommend and justify appropriate analysis technique (cluster, correlation, factor, conjoint, regression, sentiment analysis, cross-tabulations) that can be used to meet the business goals. (10 marks) i. A Bank needs to consider the preferences of credit card holders in developing its basic, silver and gold credit cards ii. The analyst wishes to identify the choice drivers of a courier service provider. iii. A retail store would like to understand the suggestions received by regular and ad-hoc customers iv. A beverage firm needs to prepare a report for its Senior Management to review the brand reputation of social media v. An airline would like to understand the relationship between travel time period and vacation destinations Recommend and justify appropriate analysis technique (cluster, correlation, factor, conjoint, regression, sentiment analysis, cross-tabulations) that can be used to meet the business goals. (10 marks) i. A Bank needs to consider the preferences of credit card holders in developing its basic, silver and gold credit cards ii. The analyst wishes to identify the choice drivers of a courier service provider. iii. A retail store would like to understand the suggestions received by regular and ad-hoc customers iv. A beverage firm needs to prepare a report for its Senior Management to review the brand reputation of social media v. An airline would like to understand the relationship between travel time period and vacation destinations

Answer rating: 100% (QA)

Sure here are the recommended analysis techniques along with justifications for each scenario i Conj... View the full answer