Recommend and justify appropriate analysis technique (cluster, correlation, factor, conjoint, regression, sentiment analysis, cross-tabulations) that can be used to meet the business goals. (10 marks) i. A Bank needs to consider the preferences of credit card holders in developing its basic, silver and gold credit cards ii. The analyst wishes to identify the choice drivers of a courier service provider. iii. A retail store would like to understand the suggestions received by regular and ad-hoc customers iv. A beverage firm needs to prepare a report for its Senior Management to review the brand reputation of social media v. An airline would like to understand the relationship between travel time period and vacation destinations