Question: Raj Kishore is a young manager responsible to launch different variants of a new FMCG product for his company, Valley Inc. in India. While working
Raj Kishore is a young manager responsible to launch different variants of a new FMCG product for his company, Valley Inc. in India. While working on the logistics and channels of distribution he got concerned over the availability of product for the end-consumers in the market place. He wanted to check whether the approach of buying FMCG products is independent of income of end consumer. He conducted a survey on 333 end-consumers (selected on random basis) of different income groups to know their market preferences for buying FMCG products. The observed frequencies are mentioned as contingency table in the MS-Excel Sheet. a) Establish the hypothesis to be tested b) Analyze the given data c) Interpretation and conclusion
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