ran$$ or $3$

roinis: $U$ or I

Pricing Mini Case: Mobile App Pricing Strategy

Imagine you are the CMO $($Chief Marketing Officer$)$ for Poochie Pal Selfies, a mobile app for Android phones. Poochie Pal Selfies is a little like Instagram, but it is designed solely for the use of sharing adorable photos of pets $($dogs$,$ cats, boa constrictors, etc.$).$ You have not yet decided how to price this mobile app, but you did hire a marketing research company to evaluate four different pricing strategies and have them present to you a conservative, most likely, and optimistic forecast for each of the pricing strategies. The marketing research company based its reported numbers based on forecasts for the first year of Poochie Pal Selfies.

Click the icon to view the summary of pricing strategies.

Click the icon to view the spreadsheet included.

If you knew the CEO is extremely conservative, what would be your recommendation?

Strategy $3$: Paid $($ $$0\mathrm{.}99$ pricing$)$ with the maximum total revenue of $ $($Round to the nearest dollar.$)$

If the CEO prefers making decisions based on most likely outcomes?

with the maximum total revenue of $

$($Round to the nearest dollar.$)$