Question: Randall Ringer and Michael Thibodeau see narrative branding as based on deep metaphors that connect to people's memories, associations, and stories. Which of the following

Randall Ringer and Michael Thibodeau see narrative branding as based on deep metaphors that connect to people's memories, associations, and stories. Which of the following helps to create those metaphors?

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Part 1

Cast

Visual language

Good leadership

Setting

Narrative arc

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