Rani Pharmaceuticals is the maker of several popular drugs used to treat high blood pressure and...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
Rani Pharmaceuticals is the maker of several popular drugs used to treat high blood pressure and arthritis. Over time, the company has developed a positive relationship with many of the patients who use its medications through a quarterly newsletter that offers all the latest information on new medical research findings and general health and fitness articles. The company has just been acquired by a group of investors who also own Soothing Waters Hot Tubs and Spas. The marketing director for Soothing Waters would like to use Rani's mailing list for a direct-mail promotion. Questions 1. What should Rani Pharmaceuticals do? 2. Do you think it is ethical to use customer information across multiple divisions of the same company? Explain. 3. To which marketing management philosophy do you think the marketing director for Soothing Waters subscribes? Explain. Rani Pharmaceuticals is the maker of several popular drugs used to treat high blood pressure and arthritis. Over time, the company has developed a positive relationship with many of the patients who use its medications through a quarterly newsletter that offers all the latest information on new medical research findings and general health and fitness articles. The company has just been acquired by a group of investors who also own Soothing Waters Hot Tubs and Spas. The marketing director for Soothing Waters would like to use Rani's mailing list for a direct-mail promotion. Questions 1. What should Rani Pharmaceuticals do? 2. Do you think it is ethical to use customer information across multiple divisions of the same company? Explain. 3. To which marketing management philosophy do you think the marketing director for Soothing Waters subscribes? Explain.
Expert Answer:
Answer rating: 100% (QA)
1 Rani Pharmaceuticals should carefully consider the privacy expectations and consent agreements wit... View the full answer
Related Book For
Understanding Business Ethics
ISBN: 9781506303239
3rd Edition
Authors: Peter A. Stanwick, Sarah D. Stanwick
Posted Date:
Students also viewed these marketing questions
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
The Crazy Eddie fraud may appear smaller and gentler than the massive billion-dollar frauds exposed in recent times, such as Bernie Madoffs Ponzi scheme, frauds in the subprime mortgage market, the...
-
If a large chilled water plant has 6 chillers and 5 of them are operating at 1 0 0 % , when the operator starts the 6 th chiller, to what percent do the first 5 chillers unload? What formula do you...
-
The demand for rutabagas is still Q = 2,000 300P and the supply is still Q = 100 + 100P, as in Question 2. Governor Sloop decides that instead of imposing the $2 sales tax described in Question 2,...
-
In July 2001, the FASB issued SFAS 142, which changed the accounting for goodwill and intangible assets . Upon adoption of SFAS 142, many companies recognized large goodwill impairment losses. For...
-
Consider the delivery time data discussed in Example 11.3. Find the PRESS statistic for the model developed from the estimation data. How well is the model likely to perform as a predictor? Compare...
-
Parent Corporation owns 100% of Subsidiary Corporations single class of stock. Its adjusted basis for the stock is $175,000. After adopting a plan of liquidation, Subsidiary distributes the following...
-
1. Explain the transfer of energy from the water through the dam to become electricity that can be used in your home. ( In your response, be sure to identify sources of both potential and kinetic...
-
A. Richard McCarthy (born 2/14/64; Social Security number 100-10-9090) and Christine McCarthy (born 6/1/1966; Social security number 101-21-3434) have a 19-year-old son (born 10/2/99 Social Security...
-
Luis and Amy are programmers employed by X Corp. They work in cubicles next to each other. Both have M.Sc. degrees in computer science (Luis also has a Ph.D. in philosophy). They are about the same...
-
WFJ Health has been in a rapid growth phase for the last five years. On average, the health system hires 20 new providers each year across its largest internal medicine clinics throughout the...
-
What strategy would you follow if you were trying to create a rival basketball league?
-
Indicate whether each of the following statements is true or false by writing T or F in t he a nswer c olumn. A valid contract can be entirely handwritten.
-
Do you feel that leagues are better described as cartels made up of independent firms or as a single, multiplant firm?
-
Indicate whether each of the following statements is true or false by writing T or F in t he a nswer c olumn. Oral or written evidence cannot legally be introduced to explain unclear portions of a...
-
Find the given derivative by finding the first few derivatives and observing the pattern that occurs. (sin(x))
-
Assume Eq. 6-14 gives the drag force on a pilot plus ejection seat just after they are ejected from a plane traveling horizontally at 1300 km/h. Assume also that the mass of the seat is equal to the...
-
The opening vignette is an inspiring example of social entrepreneurship. Why do you think there are not more examples of intertwining social commitment and entrepreneurship?
-
Which of the seven deadly sins do you believe is the most serious to commit? Which of the seven deadly sins do you believe is the least serious to commit? Do you think certain sins have gained or...
-
Why dont U.S. firms focus on the poor as a potential target market?
-
The power spent in suction and exhaust strokes are known as: (a) Brake horse power (b) Indicated horse power (c) Pumping power (d) None of the above
-
The difference of total power produced and pumping power is known as: (a) Brake horse power (b) Indicated horse power (c) Net indicated horse power (d) None of the above
-
In an Otto cycle, air at 1 bar and \(300 \mathrm{~K}\) is compressed isentropically until the pressure rises to 16 bar. The heat is added at constant volume until the pressure rises to 30 bar....
Study smarter with the SolutionInn App