Question: Rather than evaluate a corporation using a few financial measures, the newly hired Branch Manager of XYZ encouraged the use a balanced scorecard that includes

Rather than evaluate a corporation using a few financial measures, the newly hired Branch Manager of XYZ encouraged the use a balanced scorecard that includes non-financial as well a financial measures. This approach to evaluation and control assigns to each goal/objective in an area one or more measures that are each essential for achieving a desired strategic option. These measures are called _______. *

strategic factors.

key performance measures.

responsibility centers.

behavioral measures.

critical success factors.

Rifai is a company with many different divisions. One of the divisions is considered as cash cow and is no longer profitable. What is the alternative strategy that Rifai should follow with this non-profitable division? *

Divestiture

Liquidation

Market penetration

None of the above

Market development

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