Question: Ratings - GRPs and TRPs - are calculated as part of a media plan. Which equation below is the correct way to calculate them? Reach

Ratings - GRPs and TRPs - are calculated as part of a media plan. Which equation below is the correct way to calculate them? Reach / Frequency Share / Impressions Reach " Frequency Share " Impressions Why is a SWOT analysis important when developing an integrated marketing communications plan? Only opportunities and threats are needed because they enable the brand to identify its best choices in the marketplace. Analyzing the SWOT and identifying any problems that can be solved with an advertising message are at the heart of strategic thinking. Only strengths and weaknesses are needed because they enable the brand to determine what it's good at. A SWOT analysis is only needed for a business plan and isn't needed for an integrated marketing campaign. Question 10 Which of the following is not an approach to establishing an integrated marketing campaign budget? All you can afford Historical Pay per click Objective-task method

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