Rationale This assignment will give you an opportunity to apply a bad news buffer and an indirect approach to a clear and effective negative news message response. Course Learning Outcomes 1. Organize writing to be effective following a direct pattern of writing 2. Build trust and credibility through word choice, tone, grammar, and mechanics 3. Produce informative, persuasive and routine business documents 4. Produce succinct, clear, and reader focused email messages following a pattern Pre-Task Assume that you are Jack Devine, the Director, Sales and Research for a Manufacturing company, Johnson Industries. You have received an email from Shah Lit, a Research Manager within your company. They are responsible for new product development in your Rodent Control product line. They report directly to you. Shah has emailed you with a request to attend a conference and speak about the exciting science behind their product, which is designed to proactively keep rodents and insects from entering large apartment buildings. You have a good relationship with Shah, and they are an excellent employee who is always eager to find new ways to improve the science behind your products and promote them in the industry. However, you cannot approve this proposal for the following reasons: o The conference Shah wants to attend conflicts with the company's Annual General Meeting. o The conference will cost over $20,000 USD to travel, and stay. This was not budgeted in the current year. o The conference is for Science educators and you are worried the audience will not help you grow sales Directions After reading the attached action request letter, write a tactful 'Negative News' letter replying to Shah Lit denying the request. You may use any of the information above to explain your denial or any other explanation that would seem reasonable and meaningful in this situation. Include a suggestion or recommendation that would be suitable for the situation. Reminders Write the letter in email format as discussed in the learning. Write your response individually and take your time. There are NO outside sources required or permitted for this assignment besides your course material. Be sure your response follows an indirect approach within your email pattern (opening, body, closing) using the negative news strategies learned including a new subject line. Length Each response should be approximately one page in length, including your email template at the top and signature/sign off at the bottom.