Question: Raycom Construction needs heavy - duty equipment to install a new pipeline in northern Alaska. After a vendor is chosen, Reginald will handle the paperwork

Raycom Construction needs heavy

-

duty equipment to install a new pipeline in northern Alaska. After a vendor is chosen, Reginald will handle the paperwork and send out the purchase order. Reginald plays the role of

in the buying center.

buyer

initiator

influencer

user

gatekeeper

Raycom Construction needs heavy - duty equipment

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