Raymond Group is a leading Indian branded fabric and fashion retailer, incorporated in 1925. It produces suiting
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Question:
In addition, the group also has business interests in ready-made garments, designer wear, cosmetics & toiletries etc. As part of its new strategy, it plans to expand aggressively in overseas market. out of the 55 countries across five continents where they supply products, the US accounts for 30 per cent of the total supply, while Europe and Japan account for 25 per cent and 20 per cent respectively. Exports account for 15 per cent of the overall revenue. The company now wants to move from an 'export-only' model to an approach focusing on developing the market and increasing business in select regions.
Questions:
A. What factors determine design of global distribution channel?
B. What distribution strategy would you suggest for European and US markets
Related Book For
Accounting for Decision Making and Control
ISBN: 978-1259564550
9th edition
Authors: Jerold Zimmerman
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