Question: Reach beyond Existing Demand is an important principle for formulating Blue Ocean Strategy. Suppose, you are working for a company in the Real Estate Industry.

Reach beyond Existing Demand is an important principle for formulating Blue Ocean Strategy. Suppose, you are working for a company in the Real Estate Industry. Now you want to come up with the Blue Ocean Strategies for this industry. How would you formulate these strategies based on the lessons you have learned from Reach beyond Existing Demand in your textbook. Please avoid describing Reach beyond Existing Demand. [Max 120 words]

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