Read and watch the video for the case Forecasting and Supply Chain Management at Deckers Outdoor Corporation (pages 323&324) and answer the following questions:

1. What factors make forecasting at Deckers particularly challenging?
2. How can forecasts be made for seasonal, fashionable products for which there is no history file? What are the costs of over-forecasting demand for such items? Under-forecasting?
3. Deckers plans to expand internationally, thereby increasing the volume of shoes it must manage in the supply chain and the pattern of material flows. What implications does this strategy have on forecasting?