Read Article #2 and Article #3. To what extent to do you think that some of the brand engagement regarding social justice issues is genuine versus opportunistic? How do we hold brands accountable?

article link: https://medium.com/swlh/are-companies-using-black-lives-matter-for-marketing-purposes-77ee366bf4aa

https://www.impactplus.com/blog/marketing-with-pride-vs-rainbow-washing-marketing-lessons-from-pride-month-2019

Please provide details as much as possible.