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"The Scientifically-Proven Method For Getting People To Say "Yes"

Two researchers, Jonathan Freedman and Scott Fraser, conducted an experiment to find out how to get people to do something they would not normally do. The researchers went door to door in a small neighborhood asking people to put signs outside of their home to Drive Carefully. Only 20 percent of people said yes when asked to put up a large sign. However, researchers found that they could get 76 percent of the residents to say yes if they asked them to first put up a smaller three-inch sign.

This study is the perfect example of how starting with a small request will help you get a yes to bigger request later. Many of the residents said yes to the second request because they had already also entered into an agreement with the researchers. When you ask someone to buy something from you, believe in your idea or say yes to you, you have to establish a certain level of trust. The smaller sign showed the homeowners that if they put up a small sign, the researchers would not abuse them. When you are working with clients a small yes can help show your client that they can trust you.

This technique, also called the yes ladder or the foot in the door method, is extremely important for anyone in the business world. Lets review the steps of this technique:

1. What is your big ask? The most important first step is to determine about what your big ask is. If you are a salesman it is probably getting the client to purchase your product, if you are an employee it might be asking for a raise. Identify your big ask.
2. Work backward Once you have identified your big ask, work backward, thinking of two to three smaller asks. If you are a salesman this can be getting someone on your email list, or having them take home a demo. If you are an employee wanting a raise perhaps you want to ask for an extra benefit or a title change before a salary bump.
3. Plan your first yes approach Your first yes might be even more important than your big ask. Plan your approach for your first yes as if it was just as important as your ultimate goal. Lay out all of the reasons your target should say yes to your first ask. Often times your target will be so overwhelmed by your preparation and energy for your easy ask, they will be much happier to say yes.
4. Encourage trust Once your target has given you your first yes dont let them down! Make sure they are happy with your first promise and encourage them to engage in the young relationships so they are more likely to want to mature it.

The yes ladder is fundamentally a trust building exercise. If you can get people to trust you, your product and your brand they will be more likely to say yes to you again and again."

Please read over the article and try out the tactic. Do you believe in this tactic? Are you asking big enough? Minimum 300 words. IN YOUR OWN WORDS.