Question: Read carefully case No 8 from your textbook ( entitled iRobot: Finding the Right Market Mix?) and answer the following questions: Describe the core competency

Read carefully case No 8 from your textbook (entitled iRobot: Finding the Right Market Mix?) and answer the following questions:

  1. Describe the core competency and the outsourcing strategy of iRobot.
  2. What kind of strategic alliance is used by iRobot? Why does iRobot choose it?
  3. What are the main challenges that iRobot faces?
  4. Assess the competitive advantage of iRobot on its market.
  5. Recommend solutions for iRobot to improve its competitive advantage.

****no plagiarism pls****

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