Question: Read carefully case No 8 from your textbook ( entitled iRobot: Finding the Right Market Mix?) and answer the following questions: ( 1 mark each

Read carefully case No 8 from your textbook (entitled iRobot: Finding the Right Market Mix?) and answer the following questions: (1 mark each question)

  1. What kind of strategic alliance is used by iRobot? Why does iRobot choose it?
  2. What are the main challenges that iRobot faces?

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