Question: Read carefully case No 8 from your textbook ( entitled iRobot: Finding the Right Market Mix?) and answer the following questions: ( 1 mark each
Read carefully case No 8 from your textbook (entitled iRobot: Finding the Right Market Mix?) and answer the following questions: (1 mark each question)
- Assess the competitive advantage of iRobot on its market.
- Recommend solutions for iRobot to improve its competitive advantage.
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