Question: Read carefully case No 8 from your textbook ( entitled iRobot: Finding the Right Market Mix?) and answer the following questions: ( 1 mark each
Read carefully case No 8 from your textbook (entitled iRobot: Finding the Right Market Mix?) and answer the following questions: (1 mark each question)
- Use the five forces of the M. Porter matrix to describe the robot-based product industry.
- Describe the different functional strategies of the iRobot company.
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