Read Case 12-1 'Stop and Shop-Scan IT!' and then answer the following questions. What is the benefit of the Scan It! data to Stop & Shop? What are some disadvantages, please be specific? How would you as the President of an organization assess the level of maturity of Stop & Shop's use of analytics? What concerns might shoppers have about their privacy?

   

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CASE STUDY 12-1 Stop & Shop's Scan It! App The grocery store and supermarket shopping industries have combined annual revenues in the hundreds of billions of dollars. Just food and beverage sales in the United States (U.S.) brought in $600 billion in revenue in 2014. Grocery shopping was a highly commoditized industry with over 85,000 stores in the U.S. at that time. With little variation in available item selec- tion and less money being spent on groceries in the down economy, competition for customer loyalty continued to grow. By using business analytics to help process buying habits of its customers, Stop & Shop, a Quincy, Massachusetts-based grocer, tried to get a better grasp on the hard-to-understand concept of customer loyalty in grocery shopping. CASE STUDY 12-1 Stop & Shop's Scan It! App The grocery store and supermarket shopping industries have combined annual revenues in the hundreds of billions of dollars. Just food and beverage sales in the United States (U.S.) brought in $600 billion in revenue in 2014. Grocery shopping was a highly commoditized industry with over 85,000 stores in the U.S. at that time. With little variation in available item selec- tion and less money being spent on groceries in the down economy, competition for customer loyalty continued to grow. By using business analytics to help process buying habits of its customers, Stop & Shop, a Quincy, Massachusetts-based grocer, tried to get a better grasp on the hard-to-understand concept of customer loyalty in grocery shopping.